The Projects Area focuses on improving interactions between customers and the brand, ensuring a positive and personalized experience. It promotes co-creation in the innovation of products and services, and adapts marketing strategies to market changes. The focus is on digital promotion through SEO, content marketing, paid advertising, email marketing, social media, and data analysis, aiming to attract, engage, and convert consumers. Furthermore, it ensures brand identity management, strengthening positioning and perception with the target audience, while continuously adjusting communication and customer experience to enhance emotional connection and loyalty.