Ensure that NOSi, EPE and its structures have a more efficient marketing strategy responsive to necessary and continuous market changes.

Encourage NOSi, EPE customers to play a co-creative role in product and service innovation by seeking continuous customer feedback before and after the launch of a new product/service.

Prioritize product and service offerings, based on analysis of market data and changing customer demand needs and assessing the impact on the achievement of changes or new features and costs and revenues.